Introduction
Zyrallexeththon is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website zyrallexeththon.world or place an order for our custom handmade scarves and accessories.
Please read this privacy policy carefully. By using our website, you consent to the practices described in this policy.
Information We Collect
We collect information that you provide directly to us when ordering custom scarves or contacting our studio:
- Name and contact information including email address and telephone number
- Delivery address for scarf orders and shipments
- Custom scarf design preferences including colours, materials, and dimensions
- Payment information processed securely through our payment providers
- Communication records when you contact us about your scarf orders or enquiries
We also collect limited technical information (such as IP address and browser type) when you visit our website. For details of cookies and similar technologies, see our Cookies Policy.
Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data on the following lawful bases:
- Contract: Processing necessary to perform our contract with you (order fulfilment, delivery, customer support)
- Consent: Where you have given clear consent for specific purposes (e.g. marketing communications)
- Legitimate interests: Processing necessary for our legitimate interests (e.g. improving our services, fraud prevention), where your interests do not override ours
- Legal obligation: Processing necessary to comply with the law
How We Use Your Information
We use the information we collect to:
- Process and fulfil your custom scarf orders
- Communicate with you about your scarf designs and order status
- Provide customer support for your accessory purchases
- Send you updates about new scarf collections and designs with your consent
- Improve our website and custom scarf creation services
- Comply with legal obligations
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Order and transaction data: 6 years from the date of transaction (to comply with legal and tax obligations)
- Customer communications: 3 years after your last contact with us
- Marketing preferences: Until you withdraw consent or opt out
After the retention period, we securely delete or anonymise your data.
International Data Transfers
We do not routinely transfer your personal data outside the United Kingdom. Where we use service providers who may process data outside the UK (for example, for payment processing), we ensure appropriate safeguards are in place as required by UK data protection law.
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Delivery partners to ship your completed scarves
- Payment processors to handle secure transactions
- Service providers who assist in operating our website
- Legal authorities when required by law
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.
Your Rights
Under UK data protection laws (UK GDPR and Data Protection Act 2018), you have the right to:
- Access: Request a copy of the personal information we hold about you
- Rectification: Request correction of inaccurate or incomplete information
- Erasure: Request deletion of your information in certain circumstances
- Object: Object to processing based on legitimate interests or for direct marketing
- Restrict processing: Request that we limit how we use your data in certain circumstances
- Data portability: Request transfer of your data to another provider in a structured format
- Withdraw consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, please contact us using the details below. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (ico.org.uk).
Providing Your Data
Where we need your personal data to enter into or perform a contract with you, or where it is required by law, we may not be able to provide our products or services without it. Providing data for marketing purposes is voluntary and you may opt out at any time.
Cookies
We use cookies to enhance your browsing experience. For detailed information about the cookies we use, please see our Cookies Policy.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the last updated date.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
- Address: 15 White Church Ln, London E1 7QR, United Kingdom
- Phone: +44 7863 820673
- Email: ask@zyrallexeththon.world